Morro de São Paulo and Boipeba Gain New Joint Brand

Morro de São Paulo and Boipeba now have a joint visual identity and an official marketing channel focused on the tourism market. The news was presented by ACEC – the Commercial and Business Association of Cairu, an entity representing businesses in both destinations.

The initiative brings together two fronts: a new brand, named "Choose your tide," and the Official Sales Portal Morro de São Paulo & Boipeba, a platform that connects accommodations, tours, and local tourism services to travel agencies and tour operators. In its initial phase, the portal is geared towards the B2B market—that is, it acts as a bridge between entrepreneurs in the region and tourism professionals, and not as a direct sales channel to the public.

According to Jackson Fernandes, president of ACEC, the goal is to organize and increase the visibility of the tourism offerings of both destinations. The association also launched a new official Instagram profile, @morrodesaopaulo.boipeba , dedicated to promoting the destinations in an integrated way.

ACEC emphasizes that the portal does not replace existing sales channels — inns, agencies, and operators continue to sell through their own means — but functions as an additional distribution channel, expanding the reach of local offerings to commercial partners throughout the country.

Why this matters to those who travel or work in tourism in the region: For local entrepreneurs, the portal represents a new gateway to forging partnerships with agencies from outside the state. For travelers, the practical effect should appear gradually, in the form of more package and tour options offered by partner agencies that now have direct access to the offerings of Morro de São Paulo and Boipeba.